If you're looking for cost-effective online advertising, then pay-per-click (PPC) campaigns are worth a look. How does PPC work? What will it do for your company?

How Does PPC Work?

At the start of a PPC campaign, you create a digital advert. This advert can appear in many different places. For example, you might place it on search engine pages or on other websites.

If you work with a search engine, then your advert appears on pages that have a connection with your advert, your company or your target audience. For example, if you sell clothes online, then your advert might show when people search for the type of clothes you sell.

When someone clicks on your advert, then a link automatically takes them to a specific page on your website. This is where your payments kick in. PPC has a different payment model from regular advertising. Instead of getting a fixed price for an advertisement's campaign, you pay whenever anyone clicks on your advert and opens the link.

What Are the Benefits of PPC Advertising?

PPC advertising can be a useful way to drive people to your website. It can also boost your corporate or brand recognition. The more people see your adverts, the more likely they are to remember who you are.

However, many companies use PPC adverts to meet specific sales or marketing aims. These adverts can help you reach target audiences fast. They encourage people to engage with your website or business immediately.

For example, if you are having a sale or are launching a new product range, then you can use an advert to showcase what you are doing. Existing and prospective customers will have a reason to visit your website. The fact that they actively click on and follow the advert shows you that they are already interested. These visitors are more likely to convert into customers.

PPC advertising is also a cost-effective option. It is driven by results. Your costs for traditional advertising campaigns will be higher, and you won't necessarily get exposure to target audiences. These adverts can take a 'spray and pray' approach.

If you run PPC adverts, then you only pay when someone clicks. You don't pay every time the advert is shown. This reduces your marketing costs and gives you a better return on investment.

For more information on digital marketing and PPC advertising, contact an agency near you.