If you're looking for cost-effective online advertising, then pay-per-click (PPC) campaigns are worth a look. How does PPC work? What will it do for your company?
How Does PPC Work?
At the start of a PPC campaign, you create a digital advert. This advert can appear in many different places. For example, you might place it on search engine pages or on other websites.
If you work with a search engine, then your advert appears on pages that have a connection with your advert, your company or your target audience.